Beauty Tools / Eyes / Face / Hearts/Farts / Make up

Hearts/Farts: Estee Lauder Double Wear Mascara

I have been using this for such a long time, I don’t know why I haven’t written a review sooner! I’ve briefly talked about this on a previous post, and let me get ahead of myself and day that this is my most favorite mascara, to date! By the way, this isn’t the mascara I was talking about in my photo post last Sunday, that’s another one.

I would consider Estee Lauder as a beauty heritage brand, in that it’s been around since the 40s, your mother probably has had one tube of lipstick from Estée (or less popularly, Ms. Josephine Esther Mentzer). They first carried only four products: Super-Rich All Purpose Creme, Creme Pack, Cleansing Oil, and Skin Lotion. Anyway, they have grown into a mega conglomerate with 27 brands under the name, MAC, Bobbi Brown, Clinique, Tom Ford Beauty, Missoni, and Marni, to name a few.  Again, anyway.

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Estee Lauder Double Wear Zero-Smudge Lengthening Mascara in 01 Black, part of set. Retails separately for Php1300

15-hour wear, zero smudge, extraordinary length. Extreme wear, extraordinary length. Now the long, separated, smudge-free lashes you see in the morning are the ones you keep all day.

I love the packaging—the signature deep blue and fluted gold—that screams glamor and sophistication. It feels hefty and I feel all grown up wielding the wand, applying mascara and all that jazz. I just had to say how the whole feeling of an Estee Lauder cosmetic invokes. It is seriously chic. Not only that, the gold print on the tube and the cap has not rubbed off in any way, and I’ve kept this in my kit for many months! It still looks new and sleek and as pretty as the day I got it, so the packaging is just as top-notch as the product itself! Let’s move on to my usual three-point mascara review (finally!): the brush, the formula and the how it wears.

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BRUSH

The Double Wear mascara has a neatly lined bristle-type brush that is slim and straight all the way through. I am partial to brushes with this profile because I have small eyes, and I find it easier to use and maneuver than the large, curved types. What’s more interesting to note though is how it coaxes and separates my lashes into fine, almost identical sections. I can’t believe how it many lashes turn out after a brush through with this mascara—it seem to have multiplied, and that’s only the first coat!

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Without necessarily loading more product into the brush, I run it over my lashes a few more times. The photo below is about 3 coats on the upper lashes and a single coat on the lower lashes. The slim wand coupled with the sticky formula allows me to do my lower lashes easier than most mascaras. (excuse  the wonky eyes)

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FORMULA

When I first started using this mascara, I had a hard time because the formula was too wet, I smudge and smear it all over. After a few uses, the formula has settled a bit to a creamy consistency which sticks and grabs the lashes in a good way. I don’t know what’s in the formula exactly that allows it to really lengthen the lashes, but I figure the composition allows the product to bond within itself, like a tubing mascara would. It is superbly lengthening even without fibers (which I’m not a fan of)!

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I also love that this mascara allows me to choose whatever which way I want to wear my lashes. A single coat gives me nicely separated lashes (see photo above) while piling it on gives drama. Talk about double wear!

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WEAR

It doesn’t say it’s waterproof but it might as well be because the formula NEVER smudges. I never had a problem with it running or transferring even when I get oily, sweaty or both throughout the day. My lashes stay pretty much the same although at the end of a long day, minor eye scratching results to some flakey fallout. I prefer flakes over smudges as I can easily wipe it off, so that’s quite alright. Needless to say, Double Wear also works double time, I love it! I take this off either with my Casino cleansing water or my Shu Uemura Cleansing Oil—I much prefer the latter as it does the job quicker and more thoroughly. I can’t say it curls or keeps the curl of my lashes though, you have to work on it prior to applying the  mascara.

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Now that I can feel I’m almost about to finish this tube, I’m a bit at a loss, and frankly quite panicky. I want to find a cheaper alternative, and I’m a bit excited to look around, but I know I would eventually come back to it. I heart this mascara so so much, I’m beginning to get sad already. What’s your favorite mascara? Please share!

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4 thoughts on “Hearts/Farts: Estee Lauder Double Wear Mascara

  1. Pingback: Hearts/Farts: Human Nature Long Lash Mascara | an artechoke

  2. Pingback: On The Year That Was: An Artechoke’s 2013 Highlights | an artechoke

  3. Pingback: On Exactly What Those Brows Need Now: The Browhaus Product Launch | an artechoke

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